WTFU 2012 (Obama campaign).
1. Some of the different techniques used to inform, attract and entertain viewers are using a celebrity, using a juxtaposition and using comedy. The celebrity used is Samuel L. Jackson, who is quite popular with many different groups of people. The juxtaposition used in this (soon to be) media trend is the fact that Dr. Suess's nursery rhyme style is put side by side with Samuel L. Jackson's profane language. When Samuel L. Jackson pops up in random places inside the household, it's a shock but it's also funny, which entertains viewers.
2. One of the messages communicated is that Obama is the better choice for a middle class nuclear family like the one that is portrayed in the video, which is the whole point of this video/campaign. Another message that the video sends across is that Romney's campaign choices will affect people of every age group in a negative way.
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