1. https://www.adbusters.org/content/joe-chemo-bed
2. The intended message of the company was to portray a cool/hip smoker, named Joe Camel. The spoof ad creates a more realistic portrayal of someone who smokes often, because he has lung cancer.
3. I think the spoof ad does a good job of making the company's original ad look bad, and would certainly make me question it.
4. I agree with the sentiment of the spoof for the most part, although some people with cancer or who know people with cancer may not appreciate it because it uses the disease as a weapon against the company. Cancer is a known side effect of smoking, so I think that the use of it is fair & just.
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